Tuition fee €6,400 per semester

No payment for semester 3.
Tuition fee per semester for the academic year of 2024/2025: EUR 5,900
The new tuition fee per semester is effective from the September 2025 intake: EUR 6,400

Application fee €100 one-time

This is a non-refundable fee.

Registration fee €900 one-time

This is a one-time registration fee for non-EU citizens.

More information

ibs-b.hu/..mmes/msc-in-strategic-marketing 

Overview

Marketing and advertising relies more and more on behaviour sciences that analyse the true motivation of consumers. Be an expert in consumer behaviour, marketing research, communication and management with our British master’s programme.

MSc in Marketing Management programme develops knowledge and skills in business and marketing and directs students towards the commercial environment. The programme also seeks to encourage one’s creative expression and help smooth a path to this exciting sector. Our graduates are represented in an extremely diverse range of multinational, national and local organisations the world over, including sales, advertising, account management, PR and market research.

Career opportunities

Graduates will be able to pursue careers in a wide range of marketing roles at a creative agency or in the media sector including Product Management, Sales, Advertising, Public Relations and Market Research. Recent IBS graduates are working as brand managers or sales executives at PR/marketing/advertising agencies or in the FMCG sector, in the health industry or in the media.

Apply now! Fall semester 2025/26
Application deadline
31 May 2025, 23:59:59
Central European Time
Apply now! Fall semester 2025/26
Application deadline
31 May 2025, 23:59:59
Central European Time