Study location	Hungary, Budapest
Type	Bachelor, full-time
Nominal duration	7 semesters
Study language	English
Awards	BA

Tuition fee	€4,000 per semester Tuition fee per semester for the academic year of 2024/2025: EUR 3,700 The new tuition fee per semester is effective from the September 2025 intake: EUR 4,000
Application fee	€100 one-time This is a non-refundable fee.
Registration fee	€900 one-time This is a one-time registration fee for non-EU citizens.

Entry qualification

High school / secondary school leaving certificate - 3 A level and 5 O level exams - US High School Diploma - Maturita - Abitur - аттестат зрелости - VWO - French Baccalaureate - International Baccalaureate (full diploma) - Érettségi bizonyítvány Other international secondary or post-secondary qualification will be considered individually. The entry qualification documents are accepted in the following languages: English / Hungarian.

Language requirements

English BSc applicants are required to pass IBS’ own English Language Placement Test that consists of a 100-minute test and an oral part with a listening task. If the applicant has a certificate of The International English Language Testing System (IELTS, General) with a minimum overall score of 6.0 points, The Test of English as a Foreign Language (TOEFL) with a minimum score of 72 in the iBT version, Cambridge Certificate with a minimum score of 169 (B2 First, B2 Business Vantage), International GCSE English as a Second Language with a score of C or higher on extended curriculum, London University GCE O level Syllabus, minimum B in English Language, Pearson Test of English Academic (PTE Academic) with a minimum score of 50, A B2 level English language certificate, LCCI certificate with a minimum score of 60, Duolingo English Test with a minimum score of 95 Hungarian high-level English language baccalaureate exam with a minimum result of 60%, Previous studies in English certified with a Medium of Instruction certificate, or if the applicant is a Native speaker of English (based on passport citizenship), the applicant is not required to do the IBS English language testing.

More information	ibs-b.hu/..s/bsc-in-commerce-and-marketing

Overview

The 7-semester programme consists of 4 semesters at International Business School in Budapest followed by semester 5 and 6 at Dublin Business School in Dublin, Ireland. Semester 7 is compulsory work placement.
(The tuition fee of EUR 3700/semester must be paid for 6 semesters, there is no tuition fee payment for semester 7.)

Graduates of this double Hungarian and Irish degree programme will become experts in marketing with a special emphasis on the use of digital tools. You will be in a good position to work as a digital marketing manager, SEO expert, PPC specialist, or e-commerce expert. The organizations you can work for are also very diverse: typically, you can take up a position at digital marketing agencies, multinational corporations and SMEs, or even run your own consultancy services, although the skills you will gain are also increasingly sought after in public administration (municipalities, ministries, schools) and in not-for-profit organizations (foundations, associations).

In addition to providing a solid foundation in the theory of marketing, the programme is highly practice-oriented. A very important criterion in the selection of our prestigious faculty is that they have real-life business experience. The seminars are always interactive, where tasks, assignments, and discussions prepare students for thinking and working both individually and together in teams.

The knowledge of professional English business language enables graduates to succeed in the business world. This can be further enhanced by a two-semester study at Dublin Business School in Ireland where you can acquire an Irish BA (Hons.) in Marketing (Digital Media) degree in addition to your Hungarian BSc in Commerce and Marketing (kereskedelem és marketing alapképzés) degree awarded by IBS.

You can also opt to take part in the Erasmus+ programme while studying at IBS.

Career opportunities

Through this programme you will have insights into a wide array of issues and areas in commerce and marketing and, specifically, related to digital marketing.

As a result, you will be able to make a positive contribution from smaller firms to large multinational corporations, the public sector, or your own business in the areas of digital media production, brand management, digital advertising and PR, and e-commerce.